Industracom, a long-standing provider of B2B industrial, medical and hospitality equipment marketplaces, asset-acquisition and business & marketing solutions, is proud to announce its official rebranding to EasyAsset. This strategic change reflects the company’s evolution, renewed vision and commitment for simplifying asset financing and procurement for Australian businesses, as well as enhanced offering through in-house financial, insurance and asset related services.
This rebrand is a direct name-and-brand-identity change only, there is no change in ownership, ABN, or leadership. EasyAsset will continue to offer the same trusted services, support team, and client relationships under a fresh new name and visual identity.
Why EasyAsset?
Due to a range of exciting new platform features, services and solutions we have been working on, we chose a holding company name that better represents our company vision of Confident Commerce, as well as our mission: making the buying and selling of assets easy.
“We believe this brand better captures where we're heading as a business,” said Jeremy Nathan, CEO of EasyAsset. “While our name and look have changed, our commitment to excellence remains unchanged. We look forward to sharing updates that will help you attract high-quality buyers and strengthen your brand presence in the market.”
What’s Changing
- Industracom is now trading as EasyAsset.
- New brand identity, website
- All contracts, invoices, and communications now reflect the EasyAsset branding.
What’s Staying the Same
- Same legal entity (ABN: 20 079 858 236).
- Same leadership team, staff, and services.
- Same commitment to helping Australian businesses thrive.
Clients, partners, and stakeholders have already been notified of the change via email communications and updated materials. All rebranding efforts are complete across platforms and channels.
For more information, visit our new website: www.easyasset.com.au